ted.com - Seth Godin: Sliced bread and other marketing delights

About this talk

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

About Seth Godin

Seth Godin is an entrepreneur and prolific business-book author who specializes in marketing in the digital age